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Target Products Ltd was formed in 1978, loading a small quantity of 12 gauge ammunition for the New Zealand market on one assembly machine, but today it has grown to specialise in the manufacture of a wide variety of hunting and competition loads. Since our formation we have been associated with a number of leading European suppliers including Fiocchi Munizioni and Gualandi of Italy, in their own right leaders in the fields of case and wad manufacturing.

It is with such companies help and experience that Target Products has become the leading brand of premium quality shotshell ammunition in New Zealand and the Pacific.